Don’t make these Instagram mistakes!

As a real estate professional, having a neat, curated social media presence is an essential part of your business. There are many social media platforms that you can choose from, but Instagram is by far one of the most important. Here’s a blog we wrote on implementing an Instagram engagement strategy. Please keep reading to learn more about the three top mistakes we see real estate agents making on Instagram!

Not Having a Clear Bio

Your Instagram bio is one of the first things users see when visiting your profile. For this reason, you should spend five to ten minutes thinking of a catchy and eye-appealing bio, with all your relevant business information. For example, suppose you are a real estate agent in San Antonio. In that case, your bio should, at a minimum, include 1) your brokerage, 2) the fact that you’re an agent, 3) the fact that you’re in San Antonio, and 4) all your contact information. Feel free to throw in some emojis!

Not Showing Your Face

It is a statistical fact that, on average, engagement rates for posts with human faces/figures are higher than those without. People like to see your face! When you’re at an open house, try posting a video of yourself on the story, or if you’re feeling really brave, try Instagram Live!

Posting Only Promotional Content

While sales/promotional posts have a place in every Instagram feed, they should not be the only thing users see. Users want to get value from following your account, so now and then, share content on market data, neighborhood information, or general real estate trends.

What Next?

We see agents making these Instagram mistakes ALL the time! The same agents are also wondering why they’re not generating leads from Instagram…

If you are struggling with your Instagram account, please send us a message, and we’d love to help you create a better social media marketing strategy!

Do you have any other questions about Instagram specifically? Let us know!