How do I generate leads on social media?

If your business is service-based or sells high-value products, then you know how important it is to keep your pipeline full of incoming leads. But, leads can be super expensive, especially if you buy them directly from lead-sourcing companies. This article will tell you how to generate leads on social media, and what you should expect when those lead forms start coming in!

Organic Leads

When a lead reaches out to your business, and not vice-versa, it is the best feeling in the world. It validates that your customers are happy with your product/service and that your current marketing methods are working. So, how do you get to that point?

It’s really pretty simple: spend time and effort building your digital presence, and people will come. Post engaging images on your Facebook Page multiple times per week. Record a reel every now and then and post it to Instagram. Write intriguing and knowledge-filled articles on your website. If you do these things consistently, your audience will grow over time and leads will find you organically. This is considered a long-term lead generation strategy; don’t expect leads to start reaching out after your first post.

In addition to just making content, you should also take advantage of each platform’s features. For example, on Instagram you should always use all thirty hashtags in each post to reach audiences you might not have reached otherwise. Send messages to your ideal clients, comment on their posts, and generally just engage with others on the platform. On Facebook, post in Groups, which consistently have higher reach rates than a standard Facebook Page. By engaging with communities of ideal customers, your accounts will grow faster.

Paid Leads

You can run ads on all major social media platforms to generate leads. This obviously has additional costs, but if you run ads correctly, they can be very lucrative. Some service-based businesses derive huge portions of their revenues from paid social media ads.

On Facebook, you can run ads with the specific campaign goal of generating leads. In other words, if a user engages with your ad on their feed, it will ask them to provide their contact information. Using that information, someone on your team can contact them and begin the sales process. It is important to keep in mind that a large portion of these leads will be “junk.” You will not be able to get a hold of them, the contact information will be incorrect, or they will not be interested in what you have to offer.

If you start to run paid social media ads, start them with the mindset that it is a numbers game. It may take dozens and dozens of leads before one is actually converted into a paying customer. This is a main reason why lead generation ads on social media tend to perform better for high-value customers; only a few conversions are required to make the ads worth their cost.

Processing Leads

So how do you handle leads once they start coming in? It can really be boiled down to two things: speed and processes. Your business should respond to leads minutes after their contact information is captured. This way, leads still have your business in mind when you call, and they are more likely to take the next step in the customer journey. If they don’t answer the first time, have processes in place to call/text them an hour, a day, a couple days, and a week after they first submitted their information. Never let a good lead go to waste.

You will need to establish processes to handle your leads, which should be built around software and people. Facebook by itself will not notify your business immediately when a lead submits their contact information, so it is extremely important to invest in some sort of lead management software that integrates with Facebook/Instagram. Additionally, make sure you have someone on your team who is ready to pounce when a fresh lead comes across your desk.

How do I get started?

Cadenza Digital Marketing offers content creation, community engagement, and paid ads services. We can create content and grow your accounts on Instagram/Facebook, and we can also run paid social media ads. We handle the entire process for you, so you don’t have to worry about the technicalities behind targeting, audience selection, and ad design. Send us a message today for a free consultation!