In order to create a Page for your business or to run ads, you need a personal Facebook Profile. When you have created that, you will want to create a Facebook Page for your business. To run ads, you'll need a Business Manager account.
What is the difference between a Facebook Profile and a Facebook Page?
We get it – all these terms are very similar, and they can be very confusing. But, once you get an understanding of their differences, their roles will become very clear. The first thing to know about Facebook is that in order to create a Page for your business or to run ads, you need a personal Facebook Profile. A Facebook Profile is the account most people are most familiar with; it represents one person, who, through the Profile, can connect with friends and family and “Like” Pages that interest them. So, before you try to run ads, create your personal Facebook Profile.
Now that you have a personal Facebook Profile, you will want to create a standard Facebook Page for your business. This is simple to do; just go to the “Pages” section of your Facebook Profile feed, and select “Create a New Page”. After you create your Facebook Page, your Facebook Profile will be its default owner and admin; you can add other Facebook Profiles (your employees, partners, etc.) to also be managers of the page.
I have my Profile and Page, so how do I run ads?
To run ads, we strongly recommend that you create a Facebook Business Manager. A Business Manager is the main “hub” for a business that wants to manage its ads for Facebook, Instagram, Whatsapp, and other Facebook-owned platforms. A Business Manager account can be created by visiting business.facebook.com/create. Once your Business Manager is created, you can add your Facebook Pages and Instagram profiles to the account. This action will effectively make the Business Manager the owner of your Facebook Pages and Instagram profiles; i.e. your personal Facebook Profile will still have admin rights to your business’s Facebook Page, but it will not be the owner.
Next, you need to create a Facebook Ad Account under the Facebook Business Manager account. Add your payment information to the Facebook Ad Account, and you are ready to start running ads. Visit the Ads Manager interface within your Business Manager account, select the Ad Account from which you would like to run ads, and you are ready to go!
This is still very confusing to me, where can I find help?
Two Step Social has lots of experience running Facebook ads for all types of clients in various industries. Contact us today for a free consultation on how we can get Facebook Ads to work for you.
