Understanding the difference between organic reach and paid reach is an essential piece of composing a social media strategy. Organic and paid social media strategies complement each other, so it’s important to implement both!

Understanding the difference between organic reach and paid reach is an essential piece of composing a social media strategy. This article will go over both, and provide recommendations on how to address each of them.

What is Organic Reach?

Your organic reach is the visibility your pages have without paying for ads. Organic reach has been declining, as channels have become saturated with content. Regardless of the platform you’re working on, you need to ensure that you’re getting the most out of your posts by implementing an effective content strategy!

Organic reach strategies differ depending on the platform. On Facebook, your Page should join relevant Facebook Groups, comment on relevant posts, and invite users to like your page. On Instagram, you should use all of the platform’s features, such as hashtags, location-tagging on posts, and commenting on similar accounts. These strategies are not all-encompassing, but they are a great way to start increasing engagement and getting the most out of your current audience!

The benefits of an organic strategy are that it is 100% free, it’s great for community management/engagement, and it builds brand trust and authority.

What is Paid Reach?

Paid reach, such as Facebook Ads, is a very effective strategy for brands looking to reach new potential clients and audiences who might never have discovered you otherwise. You can leverage advanced targeting options to target exactly who you want to reach.

The main platforms can accommodate all levels of budgets, allowing your spend as little as a few bucks per day! Once you find a cost-effective ads strategy, platforms like Facebook and Google make it easy for your business to scale.

Before you launch paid ads, you should make sure you are maximizing your organic social media presence. Paid ads tend to work better for accounts/profiles that are established and regularly post content.

Which social media strategy should I focus on?

Organic and paid social media strategies complement each other, so it’s important to implement both! Luckily, we can help you.

Two Step Social has lots of experience increasing social media engagement and reach for clients in various industries. Contact us today for a free consultation on how we can make social media work for you.